Case Study: Unity achieves higher target account penetration and lead generation with HG Insights

Unity Drives Revenue Growth with Targeted Digital Ad Segments from HG Insights

Unity, the creator of the widely used real-time 3D development platform, needed a more effective way to use online advertising for its ABM program. Its existing targeting options on platforms like Facebook, Twitter, and LinkedIn were too broad, making it difficult to reach target accounts, generate demand, nurture prospects, and drive revenue growth across gaming and non-gaming segments.

HG Insights provided Unity with HG Audience segments, enabling highly targeted digital ad campaigns based on ICP criteria, company, industry, job title, and intent signals such as 3D modeling and 3D rendering. With HG Insights, Unity saw major performance gains: 40% of net-new lead volume came from HG Audience segments, 73% of leads matched its ICP, and target account penetration increased by 127%.

Unity

Jesus Requena

Director of Growth