Case Study: Hubble uncovers new sales opportunities with HG Insights

Uncovering New Sales Opportunities in a Niche Market

Hubble, the integrated business performance management suite from insightsoftware.com, needed a better way to uncover and engage new customers in its niche market for JD Edwards and Oracle E-Business Suite ERP users. Because ERP customers rarely switch systems, the team also wanted to validate prospect technology stacks and improve how it targeted marketing and sales outreach.

Using HG Insights Technographics for Financial, insightsoftware.com gained more accurate account data, better Salesforce prospect validation, and deeper visibility into the SAP ERP market. HG Insights helped the company increase its total available market in the UK by 22%, which led to expansion into North America and enabled more targeted messaging, stronger engagement, and improved inbound and outbound results.

Hubble

Paul Yarwood

Head of Applications Group