Case Study: Thomson Reuters drives smarter sales intelligence with HG Insights

Thomson Reuters improves sales retention with HG Insights after spotting competitive activity in a key deal

Thomson Reuters faced the challenge of enabling its sales teams to make smarter, data-driven decisions by knowing who to target, which products to pitch, and critically, when to engage. Their internal data and instincts lacked the external context and timely signals needed to predict customer behavior and competitive threats. To address this, they turned to vendor HG Insights for its technology intelligence.

The solution involved integrating HG Insights' third-party data with their own first-party data to create actionable sales intelligence. This provided timely signals on competitive activity and shifts in customer engagement, which were especially effective for proactive retention efforts. While quantitative ROI is still being measured, qualitative feedback from sales teams has been overwhelmingly positive. HG Insights empowered Thomson Reuters to turn intelligence into smarter, faster, and more precise actions.

Thomson Reuters