Case Study: Tegile achieves a 64% lift in closed/won revenue prediction with HG Insights

Tegile Uses Technographics to Deliver More Predictable Results

Tegile, a maker of all-flash and hybrid storage arrays now part of Western Digital, needed technographics data to identify prospects with the right technology profile for its solutions. As a startup competing against entrenched incumbents, this data was critical for focusing its sales efforts. The vendor, HG Insights, provided its HG Insights for Salesforce product to meet this challenge.

Using HG Insights' data integrated directly into Salesforce, Tegile could identify accounts that were 64% more likely to turn into closed/won revenue. This seamless integration eliminated data scrubbing and mapping, reducing the time to act on new information from weeks to minutes. The solution also helped Tegile increase its sales win percentage by selecting the right alliance partners.

Tegile

James Schoensiegel

Global Marketing Ops Manager