Case Study: Rubrik achieves more profitable sales territories with HG Insights

Rubrik Uses Intelligent Data to Create More Profitable Sales Territories

Rubrik, a company that delivers instant application availability for hybrid cloud enterprises, faced a challenge in creating equitable and profitable sales territories after more than doubling its sales team. Without deeper insight, it was difficult to assign territories fairly or know where to strategically invest resources for further growth. To solve this, they turned to HG Insights for its IT spend and tech install intelligence.

Using HG Insights' data, Rubrik was able to see IT spending by category and region, identifying a $37 billion market for Cloud SaaS in the US. This allowed them to prioritize accounts by their likelihood to buy and focus sales efforts on prospects with the highest revenue potential. The solution provided by HG Insights enabled Rubrik to make strategic resource allocation decisions, maximize revenue potential, and continue its explosive growth.

Rubrik

Balrit Singh

Sales Planning Manager