Case Study: NiCE drives more precise channel marketing with HG Insights

NICE expands channel marketing with HG Insights and 2025 contact-level data

NICE, a global leader in contact center solutions, faced the challenge of aligning its marketing teams and channel partners on precise target accounts. Their process for building ideal customer profiles (ICPs) and actionable campaign lists was cumbersome and imprecise. To address this, they turned to vendor HG Insights and its technology intelligence data to create more accurate targeting models.

Using HG Insights, NICE integrated partner-provided criteria to generate precise target account lists prioritized by intent signals and technographic data. The solution delivered highly relevant lists that partners reported were "on point," leading to stronger alignment and more effective campaigns. While specific metrics are still being collected, the qualitative feedback highlights significant improvements in precision and efficiency for both marketing and sales teams, sparking broader adoption of the HG Insights platform across the organization.

NICE