Case Study: Kimble achieves a 10x CTR increase with HG Insights

Kimble Drives 10X Increase in CTR for Sponsored Ads on LinkedIn

Kimble, the PSA software vendor focused on professional services automation, wanted an easier way to precisely target its ideal customer profile on LinkedIn. The company was looking to increase engagement, speed up campaign launches, and improve ad effectiveness while maximizing spend and responding quickly to changing market conditions.

HG Insights provided Kimble with HG for LinkedIn, enabling highly targeted audience segments based on installed technologies and business conditions directly within LinkedIn Campaign Manager. With HG Insights, Kimble achieved a 10x increase in click-through rate on first-touch sponsored video ads, optimized ad spend, and gained the ability to size specialized audiences quickly for faster campaign decisions.

Kimble

Brent Spencer

Vice President of Demand Generation