Case Study: Intacct improves sales focus and close rates with HG Insights

Intacct Improves Sales Focus and Close Rates

Intacct, a cloud ERP software leader, worked with HG Insights to improve sales focus as it targeted mid-market companies with 150+ employees. With a prospect list of more than 70,000 accounts and limited visibility into what systems prospects were using, Intacct needed a better way to prioritize the best opportunities and tailor outreach.

HG Insights provided Technographics for Financial Applications and the HG Focus Chrome extension, giving SDRs current, accessible technology install data directly in Salesforce. With HG Insights, Intacct better identified prospects using legacy ERP or SaaS products, improved messaging and questioning, reduced time to opportunity, and achieved faster close rates along with stronger sales planning and TAM visibility.

Intacct

Wanda Pansky

Senior Director of Sales Development