Case Study: Hyland Software achieves precise ICP targeting and market intelligence with HG Insights

Hyland Software builds a unified global ICP across 5 sales plays with HG Insights

Hyland Software needed to gain a more precise and actionable understanding of its total market opportunity and ideal customer profile (ICP). While traditional sources provided high-level market sizing, they lacked the granular technographic and firmographic details required for effective segmentation and targeting. To address this challenge, Hyland Software turned to HG Insights for its detailed market intelligence.

Using HG Insights, Hyland Software integrated granular technographic, firmographic, and IT spend data to build a unified global ICP and scoring model across five sales plays. This solution enabled the company to prioritize accounts effectively and align sales and marketing efforts. The HG Insights platform provided data that stakeholders had never had before, which immediately added value to their work and empowered them to make informed decisions about entering new markets.

Hyland Software