Case Study: Equinix achieves aggressive sales growth with HG Insights

Equinix Uses IT Tech and Spend Intelligence to Achieve Aggressive Sales Growth

Equinix, a global data center and interconnection provider, sought to achieve aggressive sales growth by focusing on 15,000 key accounts. To tailor their approach, they required detailed intelligence on their prospects' IT spending and technology installations to prove their value proposition. This led them to partner with vendor HG Insights for their tech and spend intelligence service.

Using HG Insights' data, Equinix developed detailed account strategy plans. This solution empowered their sales team to engage prospects with a consultative approach, demonstrating potential cost savings and performance improvements. As a result, HG Insights enabled Equinix to get into accounts sooner and establish larger deal sizes, successfully enriching their target of 15,000 accounts with critical intelligence.

Equinix

Heidi Fischer

Senior Market Development Manager