Case Study: Citrix achieves 4X higher conversion rates with HG Insights

Citrix Uses Technology Intelligence to Drive Intelligent Decision-Making

Citrix, a technology company focused on improving employee experience and enabling mobile and remote work, needed a more data-driven way to align sales and marketing, plan territories, and prioritize accounts. Working with HG Insights, Citrix sought better business intelligence to identify market opportunities, understand IT spend, and determine which segments to target with marketing dollars.

HG Insights provided technology intelligence that powered Citrix’s Edison AI process, combining data, intent signals, models, and machine learning to guide account prioritization, TAM analysis, territory planning, and customer engagement. The result was a 4X increase in conversion rates, with the solution later rolled out across Citrix’s EMEA sales, marketing, and sales engineering teams and delivering consistent improvements in targeting and relevance.

Citrix

Barry Magee

Director of Business Intelligence