Case Study: BetterCloud increases booked meetings by 16% with HG Insights

BetterCloud Uses Technographics to Find Accounts with a 2-3x Higher Selling Opportunity

BetterCloud, the SaaS Operations Management platform, needed a way to find accounts with more SaaS applications installed because those accounts represented a 2-3x higher selling opportunity. The company turned to HG Insights to help its sales team identify the right targets more efficiently.

Using HG Insights’ technographics, along with HG Insights for Salesforce and the HG Focus Chrome extension, BetterCloud enriched accounts and leads, targeted companies with multiple SaaS platforms, and improved outbound effectiveness. As a result, BetterCloud’s 25-person SDR team increased booked meetings by 16% and was able to prioritize higher-value accounts with stronger revenue potential.

BetterCloud

Joseph Iantosca

Vice President Financial Analytics