Case Study: Bedrock Data achieves faster sales wins with HG Insights Technographics

Bedrock Data Uses Technographics to Reach Cloud Markets

Bedrock Data, a provider of data integration services for connecting and synchronizing cloud systems, needed a better way to identify companies using multiple cloud-based applications so it could target prospects with more relevant messaging. The company worked with HG Insights and its technographics for cloud-based solutions to pinpoint ideal accounts based on their software environments.

Using HG Insights’ technographic data, Bedrock Data was able to filter prospects by the right combination of platforms, including CRM, marketing automation, and event/webinar systems. The more targeted outreach produced above-average email engagement in the first month, leading to quick sales wins and business results within 30 days.

Bedrock Data

Zak Pines

Vice President of Marketing