Case Study: 27partners finds ideal prospects and grows business with HG Insights

27partners Uses Granular Business Intelligence to Find ICP and Grow Business

27partners, a small startup that creates creative digital applications for corporate clients, needed a better way to identify and prioritize prospects that matched its ideal customer profile. The company was looking for organizations with a specific hardware and software setup, meaningful spend in the software virtualization market, and annual revenue above $50M, and turned to HG Insights for help finding those fit accounts.

Using HG Insights’ IT spend and tech install intelligence, 27partners was able to pinpoint organizations that matched its ICP, better tailor its outreach, and uncover cross-sell and upsell opportunities. HG Insights also helped the team estimate opportunity size and prioritize accounts with the highest likelihood to buy, including identifying a $1.5B UK software virtualization market TAM to focus growth efforts.

27partners

Rob Dumbleton,

Chief executive officer