Case Study: UK-based leading car, taxi and bus service provider achieves 30% mobile customer growth with Hexaware

Uberizing Customer Experience for a Leading UK based Fleet Operator to Keep up With Market Disruption

UK Based Leading Car, Taxi and Bus Service Provider engaged Hexaware to modernize its customer-facing systems and respond to market disruption. The fleet operator—managing 13,000 taxis and public transport vehicles daily—needed to accelerate new customer acquisition and retention by delivering a multi-channel, performant booking experience across desktop and mobile, plus support national expansion and improved customer experience.

Hexaware delivered a digital passenger-journey solution: a responsive website refresh, iOS/Android mobile apps with in-app payments and Bluetooth chip-and-pin support, and a dispatch/call-centre booking client built on Orchard, ASP.Net MVC and SQL Server. The implementation drove a 30% increase in customer base via the mobile channel in the first year, improved booking ease (customer ratings from 3/5 to 4/5), higher revenue and better maintainability — demonstrating clear, measurable impact from Hexaware’s solution.