Case Study: Leading Higher Education University achieves streamlined student recruitment and 30% reduced manual effort with Hexaware’s PeopleSoft 9.2 CRM

Leading Higher Education University Re-Positions with PeopleSoft 9.2 CRM

Leading Higher Education University, an internationally recognized institution with over 5,900 students from 55+ countries, faced growing competition and expansion-related enrollment pressures while relying on a disjointed legacy CRM (Talisma) and many manual, spreadsheet-based processes. To modernize recruitment, marketing and student lifecycle management, the university selected PeopleSoft 9.2 CRM and engaged Hexaware to standardize processes and integrate CRM with its PeopleSoft Campus system.

Hexaware implemented PeopleSoft CRM v9.2 with PeopleSoft Campus integration, Genesys call‑center and ValueFirst SMS integration, website-based prospect creation, and data cleansing/migration to an on‑premise environment—keeping customizations below 5%. The deployment automated workflows and audience targeting, driving measurable impact: ~30% reduction in effort, ~30% higher user adoption, ~20% lower operational costs, a 10% increase in opportunities, and a ~20% faster average sales process, while enabling unified communications and improved prospect-to-student tracking.