Case Study: Zynga doubles agent productivity with Helpshift

Zynga handles 185% more contacts with Helpshift

Zynga, a major mobile gaming company, faced a challenge where players had to exit their games to seek support, disrupting their experience and risking player retention. To address this, Zynga partnered with the vendor Helpshift to find an in-app customer service solution that could improve efficiency and keep players engaged.

Helpshift implemented its in-app support platform featuring conversational messaging and a native knowledge base. This allowed players to get help without leaving the game. As a result, Zynga doubled its agent productivity and handled 185% more customer contacts with the same team, significantly improving support efficiency and player satisfaction.

Zynga