Case Study: Huuuge improves player support with Helpshift Care AI

Huuuge boosts support accuracy to 90% with Helpshift

Huuuge, a global leader in free-to-play mobile gaming, faced the challenge of managing high player support volume with a lean team. Their existing automated bots required significant manual oversight and lacked a conversational, personalized experience for players. To evolve their support, Huuuge partnered with vendor Helpshift to implement its Care AI Agent solution during a beta program.

The solution from Helpshift involved deploying an AI agent that automatically learned from Huuuge's knowledge base to autonomously resolve player issues. The results were highly successful, with the AI agent, branded "AI Betty," achieving over 90% accuracy and handling complex use cases like account recovery. This transformed Huuuge's support into an autonomous operation and provided players with a helpful, brand-aligned conversational experience.

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