Case Study: FlexJobs doubles traffic and customer contacts with Help Scout

How FlexJobs Engages Customers With Proactive Message

FlexJobs, a platform that connects vetted remote job seekers and employers, faced the challenge of scaling support and engagement—especially during the pandemic when traffic and contact volume surged. To improve proactive outreach and streamline help across both B2C and B2B audiences, FlexJobs partnered with Help Scout and adopted Help Scout’s Beacon and Messages tools (alongside Docs and the shared inbox).

Help Scout implemented targeted Messages and Beacon experiences—curated prompts for job seekers, employer promos, and in-event support for virtual job fairs—so FlexJobs could proactively guide users and handle volume more efficiently. The result: FlexJobs was able to handle double the traffic and contacts during the pandemic; a help message logged over 63,000 views and 12,700+ clicks (~20% click rate), a B2B promotion earned 18 high-intent clicks in four days, and Messages supported event registration and booth sales—demonstrating measurable engagement and improved support with Help Scout.

FlexJobs

Jess Vyvial-Larson

Senior Director of Client Services