Case Study: IVFMD brings presence back to fertility care with Heidi Health

Ivfmd saves 5–10 minutes per consult with Heidi Health

The customer, IVFMD, a reproductive endocrinology practice, faced challenges with time-consuming clinical documentation that disrupted patient connection. Their physician, Dr. Jenna McCarthy, spent hours on clinic prep and end-of-day notes, which eroded her personal time and created a barrier during sensitive, emotionally charged fertility consultations. She sought a solution from the vendor, Heidi Health, that would provide accurate documentation while allowing her to remain fully present with patients.

Heidi Health implemented its AI medical scribe service to capture conversations automatically during procedures and consults. This solution restored presence to patient care, saved an estimated five to ten minutes per consult (totaling hours each day), and ensured documentation accurately reflected the actual visit. The results included more natural patient interactions, notes completed before the physician left the room, and a significantly reduced cognitive load at the end of the workday.

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