Case Study: TELUS accelerates network analytics and improves customer experience with HEAVY.AI

How HEAVY.AI Helps TELUS Map Area Internet Speeds & Create an Interactive Market Sizing Tool

TELUS, a large South American telecommunications provider, needed a faster way to explore complex network datasets, map its communities alongside competitor speed information, and identify where to expand wireless services. With multiple high-speed service layers, qualification rules, and competitive restrictions, the company wanted a solution that could help its marketing team understand customer potential, upsell opportunities, and areas with low internet adoption.

TELUS used HEAVY.AI to overlay network reliability data, customer trouble metrics, and other geotemporal datasets in an interactive mapping environment that included coverage layers, household reference data, and marketable base information. HEAVY.AI enabled interactive analysis of billions of rows of data, helping TELUS speed up network analytics, improve visibility into competitor coverage and growth opportunities, and uncover new upsell and buildout opportunities.

Telus

Dustin Wright

Data Scientist