Case Study: GBS achieves a better employee benefits experience with HealthJoy

How we helped GBS bring benefits innovation to their clients

GBS, a benefits brokerage driven by innovation, sought to improve the year-round employee benefits experience for its clients. The challenge was that while GBS had a history of offering advanced solutions like telemedicine, these products were siloed, preventing employees from realizing their full value and creating a complex experience.

HealthJoy provided its holistic benefits experience platform to consolidate these offerings into a single, personalized digital wallet for employees. This solution gave employees streamlined, on-demand access to their benefits. Through this partnership with HealthJoy, GBS clients achieved a 67% activation rate, a 171% ROI, and a telemedicine utilization rate of 26%, far exceeding industry standards.

GBS

Doug Morse Schindler

President and Co-Founder