Case Study: a US-based marketing organization achieves global digital engagement and faster market launches with HCL

US Based Marketing Organization - Customer Case Study

The customer, a US-based marketing organization for the world's largest fast food chain, faced significant challenges due to its decentralized, franchisee-led model. This resulted in a lack of global brand consistency, high costs and long timelines for building websites, an over-reliance on IT, and an inability to run targeted cross-market campaigns. HCL was engaged to build a centralized Web Content Management platform to address these issues.

HCL implemented a global Digital Engagement Platform using Adobe Experience Manager (AEM) and the broader Adobe Marketing Cloud. This solution provided self-service content management for marketing teams, reusable frameworks for rapid website launches, and integrated analytics for data-driven decisions. The results for the customer included an 85-90% reduction in onboarding costs for new markets, a 60-80% reduction in time-to-market for new websites, and the ability to cut campaign launch times by up to three weeks. HCL's platform now supports over 70 websites across 20+ geographies, handling 1 million visits per day.