Case Study: Research-Based Biopharmaceutical Company achieves reduced maintenance effort and improved operational productivity with HCL's WCM (Adobe AEM)

Research Based Biopharmaceutical Company - Customer Case Study

The customer, a research-based biopharmaceutical company, faced fragmented brand websites on different platforms, long multi-team FDA review cycles, and no centralized content management. They engaged HCL (via HCL IDEA ADVISORY) to evaluate their processes and recommend a Web Content Management (WCM) approach, with HCL proposing an Adobe AEM–based solution to simplify content creation, review and multichannel delivery.

HCL delivered a WCM adoption business case and roadmap—current-state assessment, target Adobe AEM design, benefit analysis and implementation plan—introducing WYSIWYG editing, in-page annotations, workflow-driven approvals with notifications, audit trails and reusable components. As a result, HCL helped the company achieve faster, more compliant content updates, improved reviewer efficiency, reduced maintenance effort and increased operational productivity through out-of-the-box and existing custom components.