Case Study: Leading Provider of Commercial Transportation achieves 50% improvement in business control and enhanced user experience with HCL

Leading Provider Of Commercial Transportation - Customer Case Study

The customer, a leading American logistics company and FORTUNE® 500 provider of commercial transportation and supply chain solutions, faced slow time-to-market, IT-dependent content management, poor user experience and low search rankings. HCL was engaged, using its HCL IDEA ADVISORY approach and WXM/CMS capabilities to define a web strategy, governance model and mobility/SEO roadmap.

HCL assessed gaps (Assess–Analyze–Articulate/Architect) and implemented a CMS, governance framework, social/SEO improvements and a mobile web channel to streamline publishing and cross-channel marketing. HCL’s WXM solution improved business control by 50%, handed content control to business users, enabled online financing and inspection workflows, and boosted site rankings, traffic and popularity through SEO and social strategies.