Case Study: Leading Legal, Business Research, And Risk Management Company achieves powerful social media analytics and improved brand monitoring with HCL

Leading Legal, Business Research, And Risk Management Company - Customer Case Study

HCL worked with a leading legal, business research, and risk management company that maintains the world’s largest electronic database of legal and public-records information to address gaps in social media monitoring and listening. The customer sought better social media monitoring, keyword-based reputation tracking, and customer profiling, and engaged HCL to apply its in-house social media analytics/listening platform and expertise.

HCL deployed its indigenous social listening platform across the customer’s Facebook and Twitter handles, collecting data for specified periods, running automated and manually validated sentiment and text analytics, coding communications with customer-specific taxonomies, computing community engagement indices, and producing monthly visual reports. As a result, HCL enabled real-time alerts for critical mentions and top negative influencers, clearer benchmarking of engagement versus peers, faster response times, higher operational efficiency, and improved brand control through actionable customer profiles and regular reporting.