Case Study: a Fortune 500 software major in the US achieves a 5% conversion boost with HCL's self-service BI solution

HCL’s Self-Service BI Solution Improves The Conversion Rate For Fortune 500 Software Major In The US

The customer, a Fortune 500 software major in the US, faced a critical business challenge with a mere 1% conversion rate on its anti-virus software renewals. Their existing BI tools could not provide the timely, region-specific sales insights and daily dashboards needed to identify trends and improve this rate. HCL was engaged to consult on and deploy a new sales performance system.

HCL implemented a self-service BI solution using a stack that included Oracle EDW and QlikView. This agile, in-memory platform provided over 250 KPIs and intuitive dashboards for data discovery, enabling the customer to analyze renewal performance comprehensively. The solution delivered an immediate 5% improvement in conversion rates and provided enhanced, daily visibility into sales performance across all regions.