Case Study: Leading Global Food Service achieves 60-80% faster website launches and zero-IT campaign updates with HCL

HCL Transforms The Digital Landscape For A Leading Food Service Retailer

HCL worked with a leading global food service retailer with more than 33,500 local restaurants serving over 68 million people in 119 countries to address inconsistent branding and web experience, a fragmented technology landscape, lack of a simple content management platform, high website build costs, slow time-to-market, heavy IT dependency, and poor reusability.

HCL developed a global digital engagement platform with centralized content repositories, reusable templates/components, multilingual site builds, web analytics and campaign management, and centralized website/database management to speed rollouts and empower marketing teams. As a result, HCL delivered a 60–80% reduction in time-to-market for new websites, a 30–40% reduction for content changes, zero IT involvement in campaign updates, and shared infrastructure and application support.