Case Study: Dex One achieves digital transformation and major cost savings with HCL

A HCL Case Study

Preview of the Dex One Case Study

HCL Multi¬service Engagement Helps Dex One Transform Into Digital Marketing Services Provider

Dex One, a US-based marketing services company that had relied on printed directories, faced declining print revenue and an urgent need to transform into a digital marketing provider. To reduce IT costs and accelerate digital product development on an aggressive timeline, Dex One engaged HCL in a multi-service engagement covering enterprise application development and support, QA, 24×7 help-desk, BPO, HCL’s Value Creation Portal, mobile/multi-channel enablement and Salesforce integration.

HCL performed an in-depth analysis of Dex One’s IT and organizational structure and delivered application modernization, QA and support, back-office optimization and multi-channel development across US and Indian locations. Within 18 months HCL’s work drove measurable impact — a 20% reduction in IT operating costs, a 30% reduction in internal headcount, faster digital product delivery and greater business agility — enabling Dex One to reinvest savings into new digital offerings.


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