Case Study: a leading fast food restaurant chain achieves brand standardization and faster web launches with HCL’s Digital Engagement Platform

HCL Leads Digital Transformation Initiative For The World’s Leading Food Services Retailer

The world’s leading fast food retailer faced significant challenges in managing its global web presence due to siloed operations, inconsistent branding, and a heavy reliance on IT for even minor content updates. This led to high costs, long launch cycles, and a lack of standardization. Seeking to empower its marketing teams and ensure brand consistency, the company partnered with HCL to find a solution.

HCL implemented a centralized Digital Engagement Platform (DEP) built on an Adobe CQ5 Web Content Management System. This solution provided reusable templates and components, empowering marketing teams to manage content without IT support and ensuring a uniform, multi-channel customer experience. The results were substantial, including a 60-80% reduction in time-to-market for new websites, a 30-40% reduction for content changes, and significant cost savings. The platform was adopted in over 16 countries, supporting 50+ websites and attracting 9 million monthly visits.