Case Study: Mid-Market Departmental Store Chain in Australia achieves scalable omnichannel eCommerce and 40% throughput improvement with HCL

HCL Helps Expand Multichannel Capabilities Through A Scalable Ecommerce Platform

The customer, a mid-market departmental store chain in Australia with over 300 stores, needed to establish multi-channel retailing, resolve scalability bottlenecks, and validate an omni-channel roadmap for a first go‑live. HCL was engaged to support the eCommerce initiative, taking responsibility for the client’s Hybris application and broader omni‑channel platform work.

HCL stabilized and re‑engineered the Hybris application, providing 24/7 onsite‑offshore support, performance tuning, data and test management, and infrastructure optimization. As a result, HCL helped launch the new eCommerce portal on schedule, increased concurrency and throughput by 40%, improved page response times by 30%, and cleared the production/UAT defect backlog within three months while delivering a platform capable of supporting future growth.