Case Study: a US-based OTT documentary platform achieves multi-device delivery and better user experience with HCL

HCL Enables Multi-Device Application Development And Release

The customer, a provider of OTT-based, advertising-supported documentary and independent films, sought to expand its monetization opportunities by developing and supporting content delivery across a large number of devices. Their challenges included maintaining a seamless user experience and interface integrity while catering to 25 different platforms and resolutions. To address this, they partnered with HCL.

HCL developed multimedia applications across 21 devices and integrated key analytics and ad management modules. Their solution improved application performance with a rich HTML5 media player and runtime transcoding. This resulted in an 80% automation rate for testing, a reduced total cost of ownership, and enabled rapid cross-platform development with new marketing enhancements for the customer.