Case Study: Global Mass Media Company reduces time-to-market by 30% with HCL's cross-platform content app

HCL Delivered The Cross Platform Content App For The Global Mass Media Company

The American global mass media company — the world’s fourth-largest media conglomerate operating ~170 networks and reaching ~700 million subscribers — needed a cost-effective native application across iOS and Android to bring its content website to mobile without redundant development or fragmented vendor management. HCL was engaged to address rapid platform cycles, deliver native-like UI across devices, and create a single, maintainable mobility strategy and implementation approach.

HCL delivered a cross-platform content app and full lifecycle mobility services (design, development, integration, launch and maintenance) using a single code base with native UI and RSS-driven content, moving the customer from multiple boutique vendors to one mobility partner. The solution reduced time-to-market for new mobile initiatives by 30% and delivered improved business performance, productivity, customer satisfaction and real-time analytics, while minimizing one-time development effort and ongoing maintenance overhead.