Case Study: a world’s premier measurement company boosts sales productivity with HCL mobile CRM

HCL Boosts Sales Productivity Through Mobility And Added Features Into Its Sales Platform

The world’s premier measurement company, a major provider of chemical analysis and electronic measurement solutions, faced challenges with its sales force's productivity. Their sales personnel could not access CRM data while traveling, causing delays and a lack of critical customer information during meetings. To address these gaps, the company partnered with vendor HCL to mobile-enable its existing SAP CRM and ECC systems.

HCL developed a custom mobile application using an Appcelerator Titanium framework, integrated with Google Maps and SAP NetWeaver Gateway. The solution provided sales employees with mobile access to accounts, contacts, order status, and a "Near Me" feature for locating nearby clients. This implementation by HCL significantly boosted global sales force utilization and effectiveness, enabling timely updates and providing transformative tools to drive revenue.