Case Study: Fortune 500 Multinational Corporation boosts online ad monetization with HCL self-service BI

Fortune 500 Multinational Corporation - Customer Case Study

The customer, a Fortune 500 multinational corporation in the US that develops, manufactures, licenses and supports a wide range of computing products and services, faced difficulty monetizing online advertising because business users lacked timely, actionable insights and had to wait on traditional reports. HCL was engaged to provide a self-service BI solution (built on Microsoft PowerPivot and Microsoft Power View) to give marketing, sales and support teams greater agility, stability and reliability.

HCL delivered an agile self-service BI platform with in-memory analytics, personalized data sets, metadata-driven interactive visualizations and easier report access to enable faster data discovery and collaboration. HCL’s solution reduced the average time to create a self-service analysis by 4 hours, helped lower advertiser churn, improved monetization and conversion rates, and boosted business adoption across customer verticals.