Case Study: For‑profit community group (37M members aged 50+) achieves a unified digital platform and data‑driven marketing value chain with HCL’s CEP

For-Profit Group - Customer Case Study

The customer is a for‑profit group within a community organization serving 37 million targeted members aged 50+, which managed three separate sites for Lifestyle, Financial Services, and Healthcare/Insurance. They faced high maintenance costs, inconsistent user experience, fragmented data and tracking, no single customer view, and a manual content‑management process. HCL led a digital unification strategy using its Customer Experience Platform (CEP) and a Unified Digital Platform (built on the Adobe marketing stack and hosted on AWS) to consolidate the sites and define a clear roadmap for experience, content, analytics, and personalization.

HCL implemented the unified platform, integrated Adobe Campaign, Analytics, Target and Dynamic Tag Manager, enabled end‑to‑end tracking and personalization, streamlined provider onboarding and content authoring, and ran campaign operations. The engagement delivered measurable results: 30% reduction in provider onboarding time, 50% faster authoring/publishing turnaround, an 80% reduction in campaign generation effort, processing ~485,000 e‑mails twice weekly with minimal errors, ~30% reuse of digital assets, improved conversion and organic search, and lower infrastructure costs through consolidation—demonstrating clear operational and marketing ROI from HCL’s solution.