Case Study: Australian Multi-National Bank achieves 80% faster time-to-market and 40% reduced operational costs with HCL Digital Asset Migrator

Australian Multi-National Bank - Customer Case Study

The customer is an Australian multi‑national bank with about 52,000 employees, 13 million customers and the largest distribution network in Australia. Facing a legacy content management system that couldn’t keep pace with digital marketing needs, the bank was incurring high operational costs and slow time‑to‑market. The bank engaged HCL to modernize its platform and leverage HCL’s Digital Asset Migrator (dAM) and migration services to simplify DAM migration and automate content workflows.

HCL built a comprehensive migration roadmap, automated the migration process with GUI‑based mapping and real‑time dashboards, and moved the bank’s sites to a new digital experience platform while automating content creation and publishing. As a result, HCL reduced the bank’s time‑to‑market for digital initiatives by 80%, cut operational costs by 40%, and decreased migration time by 50% compared with traditional approaches.