Case Study: American Data Storage Company boosts website traffic and speeds time-to-market with HCLTech and Adobe

American Data Storage Company boosts website traffic 40% with HCL

An American data storage company faced challenges due to a disjointed system landscape, which led to inconsistent brand experiences, inefficient digital asset management, and a cumbersome authoring interface. This handicapped their marketing department and resulted in longer campaign rollout timelines. To address this, they partnered with HCLTech, who leveraged Adobe solutions to enhance flexibility and reduce time-to-market.

HCLTech implemented a solution utilizing Adobe Experience Manager (AEM) and integrated it with e-commerce platform Hybris. This enabled multi-channel support, streamlined content management, and improved page speed with a lightweight JavaScript framework. The results were significant, including a 40% increase in website traffic, a 200% growth in captured web leads, and a reduction in campaign launch time to just 2-3 days. HCLTech also helped reduce the company's operational platform costs by 40% through automation and cloud migration.