Case Study: BMW boosts marathon registrations and reach with HCK2 influencer marketing

BMW boosts marathon registrations with HCK2’s 430+ influencer posts

The customer, BMW, faced the challenge of declining marathon registration rates, a global trend driven by changing runner motivations and an aging demographic. To address this, they partnered with vendor HCK2 to leverage an influencer marketing campaign aimed at re-engaging past runners and attracting a younger audience.

HCK2 implemented a targeted community influencer campaign, partnering with a diverse group of 13 local influencers to create authentic content for key demographics. This solution generated over 430 pieces of content, achieving more than 276,000 impressions and reaching nearly 150,000 individuals. The campaign successfully increased brand awareness and engagement for the BMW Dallas Marathon.

BMW