Case Study: Paramount achieves 254% ethnic diversity growth and 56% lower attrition with Harver

How Paramount Advertising increased workforce ethnic diversity by 254% and reduced attrition by 56%

Paramount Advertising, the ad sales team for Paramount Global, wanted to improve the diversity and quality of its entry-level hiring pipeline while reducing attrition and recruiter strain. Facing limited objectivity in hiring decisions, uneven candidate pass-through, and a high volume of applications, the team looked for a more data-driven approach to support more inclusive hiring.

Harver implemented gamified behavioral assessments and structured video interviewing to help Paramount make more objective, standardized hiring decisions. With Harver, Paramount Advertising achieved a 254% increase in ethnic diversity, 25% increase in gender diversity, 12% higher performance among recommended candidates, 56% lower attrition, and 30% savings in recruiting time and cost.

Paramount

Tanmay Manohar

VP of People Analytics & Workforce Planning