Case Study: Samsung surprises and delights customers with Harte Hanks' #NoteMyDay launch campaign

How Samsung surprised and delighted customers with launch of the Galaxy Note 4

Samsung faced the challenge of engaging its online community and cutting through the marketing clutter for the launch of its Galaxy Note 4 smartphone. The specific goal was to position the phone's productivity features to an audience under 30 by leveraging its social media following. To address this, the vendor Harte Hanks was enlisted to develop a campaign.

Harte Hanks created the #NoteMyDay social campaign, which utilized digital influencers to find and surprise users having bad days, creating custom content with the Galaxy Note 4 to improve their experiences. This solution successfully drove significant engagement and positive brand sentiment. The campaign achieved over 5.2 million YouTube views, 26 million Vine loops, 226,000 Twitter engagements, and a 94% positive sentiment score, trending in six countries.

Samsung