Case Study: Klarna achieves more engaging sales training with Harleys Way of Winning

Klarna boosts sales training engagement with Harleys through two campaign phases

Klarna, a financial services company, engaged the creative agency Harleys to address the challenge of making its internal "Way of Winning" sales training materials more engaging and widely adopted within its organization. The goal was to transform this suite of motivational materials into a fun and effective handbook for sales success.

Harleys created two characters, Kate and Bruno, to personify the sales team and built a fun, informative infographic and animated video around them to illustrate the buyer's journey. The solution was so well-received that Klarna commissioned additional materials like posters, GIFs, and folders. Harleys' work was incredibly successful, with the delivered materials continuing to be utilized and enjoyed by the Klarna team.

Klarna