Case Study: Zoop achieves 4.5x ROI with Haptik's WhatsApp Commerce Solution

Zoop Reignites Jio Haptik Collaboration to Streamline Online Food Ordering for 4.5x ROI

Zoop, IRCTC’s authorized food delivery partner, expanded into online food ordering and needed a way to handle bulk orders, customer tracking, and support with less human dependence. To streamline the journey and provide personalized, chat-based recommendations, Zoop turned to Haptik’s WhatsApp commerce solution.

Haptik implemented a conversational chatbot on the WhatsApp Business API to automate order placement, tracking, complaint handling, and festive offer notifications across the customer journey. The solution achieved an 82% end-to-end automation rate, handled 240k conversations, increased orders by 18% month over month, and delivered 4.5x ROI for Zoop.

Zoop

Puneet Sharma

Founder