Case Study: Zoop Improves Train Food Ordering and Delivery with Haptik's WhatsApp Chatbot

Zoop Enables Train Passengers to Order Food on WhatsApp

Zoop, an IRCTC-authorized train food aggregator, wanted to make it easier for passengers to order meals during journeys despite spotty network coverage and the need to use an app or website. Haptik helped Zoop address this challenge with its WhatsApp chatbot, Ziva, enabling low-data ordering, pre-booking, and real-time order tracking for train passengers.

With Haptik’s conversational commerce solution on WhatsApp, Zoop streamlined order management and handled common queries like tracking, cancellations, and refunds more efficiently. The results included a 70% reduction in operational challenges related to network issues, an 8% incremental growth in orders, and a 15% increase in monthly orders.

Zoop

Puneet Sharma

Founder