Case Study: Jio Health Hub grows users and registrations with Haptik's WhatsApp chatbot

Scaling Up User Engagement with a Multilingual WhatsApp Assistant

Jio Health Hub, a health app by Reliance Jio, sought to engage users, improve registrations, and provide multilingual support by leveraging the widespread popularity of WhatsApp. Their challenge was to disseminate information and attract more users to their main app through this preferred channel while also simplifying the process for booking consultations and accessing reports.

Partnering with Haptik, they implemented the 'JIVA' WhatsApp chatbot. Using Haptik's proactive messaging solution, the bot sends appointment reminders, drives new registrations by collecting user information, and provides real-time support. This resulted in a 21% growth in users through WhatsApp. The multilingual bot also achieved high engagement metrics, including a 70% cart-to-checkout conversion rate for shown products.

Jio Health Hub