Haptik
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Case Study: Max Life Insurance achieves higher ROI and multilingual engagement with Haptik’s WhatsApp Flows
A Haptik Case Study
Max Life Insurance Unlocking Deeper Engagement and Higher ROI with WhatsApp Flows
Max Life Insurance partnered with Haptik to improve customer engagement and lead generation on WhatsApp. Facing a rigid chatbot experience, cumbersome insurance form-filling, and limited support for non-English users, Max Life wanted a more intuitive, multilingual way to collect customer details and guide prospects through the journey.
Haptik implemented a WhatsApp-based solution using Click-To-WhatsApp Ads and Flows, enabling interactive form-driven journeys and support across regional languages. The results included a 5x increase in ROI from Click-To-WhatsApp Ads, a 4x uplift in lead-to-quote generation, and 4 in 10 customers completing journeys in their native language.
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Max Life Insurance
Mukul Jain
Chief Technology Officer