Case Study: Upstox boosts trades and customer engagement with Haptik's WhatsApp chatbot

Making Online Investments easier with a WhatsApp Chatbot

UpStox, a leading investment platform in Asia, faced the challenge of re-engaging its large base of dormant users and improving its customer onboarding and support. They sought to leverage WhatsApp as a new channel to drive trading activity and provide timely responses to leads, aiming for a competitive edge. To address this, they partnered with the vendor Haptik.

Haptik implemented an AI-powered WhatsApp chatbot that streamlined processes like IPO applications and account activation. The solution also utilized proactive messaging to engage users. This initiative by Haptik successfully onboarded 220,500 new customers in six months, increased the number of trades by 20%, and resolved 78% of queries without a human agent, significantly enhancing customer satisfaction.

UpStox

Shrini Viswanath

Co-Founder