Case Study: a leading QSR chain in the UAE achieves faster, smarter customer support with Haptik's WhatsApp AI assistant

Leading QSR Chain in the UAE boosts WhatsApp automation by 65% with Haptik

A leading QSR chain in the UAE faced challenges with delayed customer support responses, an increased agent workload from handling repetitive queries, and a fragmented customer experience across its digital channels. To address this, the company partnered with Haptik to deploy a conversational AI solution on WhatsApp.

Haptik implemented an AI-powered WhatsApp assistant that used dynamic conversational design to resolve FAQs and order-related issues automatically. The solution resulted in 15,000 total conversations, served 13,500 users, and achieved a 65% increase in automation, significantly improving efficiency and customer satisfaction.