Case Study: Tata CLiQ boosts cart additions with Haptik's AI Shopping Assistant

Increasing Add-to-Carts with an AI- Shopping Assistant

Tata CLiQ, the digital commerce initiative of the Tata Group, wanted to replicate the in-store shopping experience online and improve conversion from visitor sessions to transactions, especially for high-value categories like electronics and appliances. To address this challenge, it partnered with Haptik and used its Conversational Commerce product to provide scalable, AI-powered buying assistance.

Haptik built an AI Shopping Assistant called CliQ Genie for Tata CLiQ’s website and Android app, delivering personalized product recommendations, answering detailed product questions, surfacing review sentiments, and handing off complex cases to live agents. Within three months, Tata CLiQ saw a 2.4x increase in cart addition rate, 6 average user queries answered per conversation, and 94% AI response automation.

Tata CLiQ

Ankita Singh

Product Manager