Case Study: Tally achieves 24/7 personalized sales engagement with Haptik

How Tally implemented a 24/7 Sales Assistant using Haptik

Tally, a pioneer in business software and ERP with operations in 140 countries, wanted a better way to engage website visitors, answer routine questions quickly, and drive more demo bookings without overloading its live agents. The company needed a more proactive, personalized experience for prospects, along with a way to share updates and reduce repetitive support queries.

Using Haptik’s AI-powered chatbot on its website, Tally created a 24/7 sales rep that guided visitors, captured lead details, and routed qualified prospects to sales. Haptik helped Tally cut inbound support volume by 50%, achieve an average response time of under 2 minutes, reach a 95% CSAT score, and shorten the sales cycle by 30%—with chatbot-generated sales closing 30.3% faster than other channels.

Tally

Kapil Thukral

Digital Marketing Head